The story began with Fasfousa, our original family cat.
Then came her daughter, Fosfos, a beautiful Scottish-British cat born with a genetic difference
that affects her legs. Her veterinarian explained that she may experience balance challenges as
she grows older.
But Fosfos has never been defined by what might be difficult for her.
She is social, affectionate, expressive, confident, and impossible to ignore.
One day, our veterinarian looked at her and said she had the face of a model.
As someone already working in social media, we saw something special in that moment. Fosfos
had the personality, the presence, and the ability to make people fall in love with her.
She deserved more than an account. She deserved a brand.
That is how Beit El Pets began.